Die IFLA-Publikation Nr. 159 ist erschienen:
„With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services II: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc..“

Marketing Library and Information Services II : A Global Outlook
Edited by: Dinesh K. Gupta, Christie Koontz & Àngels Massísimo
Berlin/Munich: De Gruyter Saur, 2013
ISBN 978-3-11-028104-0
(IFLA Publications; Nr 159)
Euro 99,95 / Special price for IFLA members Euro 79,95
http://www.ifla.org/publications/ifla-publications-series-159